Myriad Live 2017 with Tiah Goldstein
Suzzanne: Let's just doing a little [inaudible 00:00:00] Hi there, everyone. I'm with Tia Goldstine.
Suzzanne: Goldstein. I always say ... Okay I have to say, like, I notice a pattern within the Israeli culture, everyone has Goldberg, Goldstein, Gold-something. I want a gold name!
Tia: You do?
Suzzanne: Can you introduce yourself, please?
Tia: Oh, hi. I'm- My name is Tia Goldstein and I am from the Gold Coast. I do early startup education, venture education. And I also work really hard on bridging between the Israeli ecosystem and the Australia ecosystem because I am Canadian, Israeli, Australian.
Suzzanne: So you're like a triad.
Tia: My mom calls me the CIA.
Suzzanne: More like the UN.
Tia: Yeah, exactly.
Suzzanne: Because CIA don't really do anything.
Tia: No, well, I don't know, do they?
Suzzanne: Really, what is your role? You call yourself an instigator. What does that mean?
Tia: So I do, uh, I'm really passionate about helping people who have an idea and helping them bring it to life. So if you have an idea then I basically help you figure out the different steps that you need to do in order to make it to, uh, to get traction. So I focus on early stage ventured development. So I do that through the courses that I run.
Suzzanne: So how do you do that? Like everyone has an idea, right?
Suzzanne: Like everyone has an idea. But a lot of people don't know where to start.
Tia: That's true.
Suzzanne: Is that what you do? Like you just help them clarify and execute and just like get shit done?
Tia: So, I do, I'm very good at getting people to get shit done. But I also do ideation to MVP. So I run courses for adults, I call them Level Up courses that are ideation to MVP, that kind of helps you work through the idea of, this is my business idea, I'm not really sure if this is something I want to do or not, and do I do it, and how do I do customer validation, how do I do customer discovery. And then when you start doing traction, it's almost like a preparation for either an incubator or an accelerator. So I do that one on one, I do that through the courses that I run, and I also work with and amazing organisation called Startup Apprentice that runs entrepreneurship programmes in schools.
Suzzanne: Why is it, you know, comparing to Israeli, what can Australia and eco-stuff like ecosystem learn from Israeli and Canadian ecosystems? And what's lacking here that we need to know?
Tia: Yeah, so I just spent 2 and a half months in Israel with the Israeli ecosystem, the startup ecosystem which was fantastic. It was amazing, I learned so much. And being Israeli, Canadian, and Australian, it's uh, there's a lot voices in my head. So, Israel, one of the things about the Israeli ecosystem is that it, as a culture, we are extremely direct. We are very direct and we get stuff done. And Israeli's are really able to make the leap between someone who will come up with an idea and say, "So I want to create this thing" and Israeli's like, "Okay, cool". And three month- 3 weeks later you will have an MVP and you will have a prototype, it will be working or not working. There is much more of a um-
Suzzanne: Proactive attitude.
Tia: Proactive attitude towards just giving it a go. And even though Australia is definitely about giving it a go, there is a lot more of that in Israel.
Suzzanne: There's a lot of lot lot- I had to say it. I seen a lot of talkers here.
Suzzanne: I just want to- the thing is, one thing I learn from startups, you get startups, is like they put their head down, and get shit done.
Tia: Yeah. But there's, I think another thing within Israeli culture because part of what we do is we have to go to the army and that also provides a massive sense of self confidence. And with a clear understanding of who you are, and what your role in society is. This is my own personal views. So when it comes to that and when it comes to, "I have to confidence to be able to do stuff" I think that that is a lot more clear within Israeli society of like, "Well I'm going to do this, therefore I'm just going to do it and I don't need any-" There's less of a shaky confidence within the ability to do that. Not that there isn't the imposter syndrome that everybody feels-
Suzzanne: Oh well I actually have to say, everyone that I know has that little [crosstalk 00:03:50] dealing with it is something a lot of people don't know how to handle.
Tia: Yes, yes. I mean I, it's funny because I-
Suzzanne: You do pack up nice.
Tia: I do pack up nice.
Suzzanne: It's a thing, it's a thing. [inaudible 00:04:05] it's a thing.
Tia: So I think, and this is actually one of the things that I think is uh, that I'm really excited to bring from the Israeli startup ecosystem, it's actually not from Israel, it's a global movement, but I found out about it in Israel. Is it's an evening where a whole bunch of different people who are in different stages of their startup or have either exited or are still involved with their startup, there share their start- their stories of failure and their fuck ups. And the reason they do that is because failure may suck but it instructs. And being able to go to a place where you are able to share what you learned, and what you are going to do different. But also to stand up on stage and say, "Hey, this is how I fucked up. But this is what I learned from it, and this is how I'm moving forward," is something that is super important. And I think that Australian culture that is not something that is so acceptable.
Suzzanne: Mm-hmm (affirmative)
Tia: And I think that it's super important to be able to nurture that side of the ability to try things out. That is one thing that in Israel it's like, "I don't know I'm just going to see what happens, I'm going to improvise."
Suzzanne: You do and you learn from like a lot of failures and testing it out. So you have an idea of the fastest way to know how to validate it is to test it and make it.
Tia: Yeah, definitely. And a lot of people that I work with, a lot of the startups that I work with her, they spend their time behind the computer and trying-
Suzzanne: And they don't even test it-
Suzzanne: They don't even validate it.
Tia: They don't validate.
Suzzanne: It's almost like their thing's like, "It's a great idea but only I would use it, only my mum would use it".
Tia: Yes, yes. And I was watching the interview that you did with Aris, who's here that's amazing by the way, Crisco, amazing organisation and Aris is incredible. And when he said you have to validate, I was like, "Yes! Thank you" because you have to go out and you have to talk to people and that's, I think that's also just in Israel, one of the things about the culture is like, I'm just going to get stuff done. I don't have a lot of time for anything else. There's a much higher level of urgency is the Israeli society of like, let's just get it done, okay, get it done.
Suzzanne: Okay, one final question.
Suzzanne: What's your favourite beach city in the world?
Tia: Oh, Burleigh.
Suzzanne: Where's that?
Tia: Burleigh Heads, on the gold coast?
Suzzanne: I don't know, I'm not from the gold coast.
Tia: I am!
Suzzanne: She is. All right everyone, thank you again, let's wrap it up and if you're interested in ore interviews, I will drop her link in there so you can [inaudible 00:06:07] with Tia. But also I want you to share this video [crosstalk 00:06:10]
Tia: Yes, share it.
Suzzanne: Share it and like [inaudible 00:06:14] as well for more interviews.
Tia: And come to the fuck up night.
Suzzanne: Fuck up night.
Tia: April 6th on the gold coast.
Suzzanne: All right thank you so much.
Tia: Thank you.